Articles
Articles
Consumers
Articles | Consumer Research
How is the Economy Affecting Apparel Shoppers?
Even though inflation has decreased steadily for six months, unemployment is at its lowest level in half a century and U.S. single-family housing starts increased by double digits in December,…
Retail/Brands
Articles | Retail Market Analysis
Retail: Here’s How Holiday Performed & What to Expect from Shoppers in ‘23
After enjoying a strong holiday season, economists are predicting a slowdown in 2023 amid concerns about a recession. And they want retailers to be prepared. But first, the good news.…
Retail/Brands
Articles | Fashion & Apparel Trends
Who Should Really Be the Focus of “New You” in 2023?
The holidays are over so of course headlines are screaming “New Year, New You,” with everything from the latest paleo diet book to fitness plans being foisted upon the public.…
Retail/Brands
Articles | Retail Market Analysis
Here Comes 2023 — What to Expect at Retail
Real talk: In December of 2019, nobody could have predicted what was to happen in 2020. But 2020 was a total outlier. Normally, people can rely on predictions. And right now,…
Retail/Brands
Articles | Retail Market Analysis
How Small Businesses are Capturing the Spirit (and Sales) of the Season
Small Business Saturday may have happened last weekend but shop owners everywhere can parlay the benefits of that American Express-founded holiday into gains during the rest of the Christmas season. It just…
Consumers
Articles | Consumer Research
Gen Z + Gaming = Fertile Retail Ground
While Gen X and Boomers may be struggling to figure out what the metaverse even is, Gen Z is fully immersed in it. Now, digital experts are pointing to gaming as a…
Consumers
Articles | Consumer Research
This is How Fashion Can Help America Recycle
The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…
Consumers
Articles | Consumer Research
New Consumerism: Who Today’s Shoppers Are & Where They Spend Money
If the last nearly three years have taught the industry anything, it’s that change can happen in multiple areas very quickly — think pandemic, gas prices, inflation — and their effects can change customer…
Consumers
Articles | Fashion & Apparel Trends
From Prep to Skate, Men’s Must-Have Trends for Spring
The runways around the world are quiet now, and buyers have had time to digest the myriad of looks from New York to Europe to Asia. And while so much…
Retail/Brands
Articles
How Web3, NFTs, & the Metaverse Fit in With Fashion
The Council of Fashion Designers of America (CFDA) recently announced it will be celebrating its upcoming 60th anniversary by “looking to the future” with a metaverse, Web3, and NFT exhibition…