Consumer Research
Consumer Research
Consumers
Articles | Consumer Research
Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time
There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users. In the U.S., that number jumps to 74 percent.…
Consumers
Articles | Consumer Research
Despite Decreased Inflation, Back-to-School May Be Impacted
Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit…
Media
Retail/Brands
Articles | Consumer Research
Despite Inflation Jitters, BTS Apparel Sales Expected to Rise
Right now, it’s the season of “no more pencils, no more books,” but the coming days will see Back-to-School (BTS) shopping kicking into high gear. And this season, despite any…
Consumers
Infographics/Charts | Consumer Research
Things to Know about Inflation & the Consumer – Mexico Edition (Wave 4)
Things to Know about Inflation & the Consumer – Mexico Edition (Wave 4)
Consumers
Infographics/Charts | Consumer Research
Things To Know About Inflation & the Consumer – U.S. Edition (Wave 4)
Things to Know About Inflation & the Consumer – U.S. Edition (Wave 4)
Consumers
Infographics/Charts | Consumer Research
Things To Know About Inflation & the Consumer – China Edition (Wave 4)
Things to Know About Inflation & the Consumer – China Edition (Wave 4)
Retail/Brands
Articles | Consumer Research
These Tech Firms Want to Lift Customer Loyalty
Retaining customer loyalty has been a concern for brands and retailers since, well, forever. But factors like online shopping and social media made things more complicated. And then COVID took…