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Articles
As You Like It
The good thing about malls, city shopping districts and e-commerce sites is the bounty of retail choices they provide. But such abundance makes it trickier for stores to differentiate themselves.…
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Getting Personal
In an effort to hone in on what makes consumers buy rather than browse, retail science has gotten a little…sci-fi. For brick and mortar stores, there are “technologies like heat…
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Seeking Social Skills
For today’s retailers, the question is no longer whether to use Facebook, but whether Facebook, Twitter, Pinterest and Tumblr are being used as effectively as possible. Smart stores realize social…
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When Jobs Come Marching Home Again
One of the major factors in the country’s stubborn unemployment numbers is the loss of manufacturing jobs — 5.6 million in the last decade. All the off-shoring paired with the…
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Flash Dance
Out of the Great Recession came a fun twist on e-commerce: flash sale sites, which combined the art of the deal with wallet-friendly prices – and consumers flocked in droves.…
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Boom-ing Business
The Great Recession may have sent boomers for a loop, but smart retailers will realize this group is still a powerful purchasing force. Sure, Millennials — those children of the…
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Retail’s Shrinking Waistline
Real estate may be all about “location, location, location” – but when it becomes a drain on the bottom line, it may be time to rethink strategy. That is why…
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Marketing to Men
As men have spiffed up their wardrobes in order to be taken more seriously in the workplace, retailers and manufacturers have responded by adopting creative methods to reach this re-discovered…
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Fair Weather Trends
Warmer weather brings out bursting flowers, chirping birds and… consumers? The last one may be a little harder to gauge. Balmy weather in the first quarter of 2012 had people…
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The Discount Deluge
Off-price retailers have been readily embraced by American consumers, but they still face fierce competition for the discount dollar. And while some in this sector are flourishing, others are struggling…