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Articles
Retail’s Shrinking Waistline
Real estate may be all about “location, location, location” – but when it becomes a drain on the bottom line, it may be time to rethink strategy. That is why…
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Marketing to Men
As men have spiffed up their wardrobes in order to be taken more seriously in the workplace, retailers and manufacturers have responded by adopting creative methods to reach this re-discovered…
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Fair Weather Trends
Warmer weather brings out bursting flowers, chirping birds and… consumers? The last one may be a little harder to gauge. Balmy weather in the first quarter of 2012 had people…
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The Discount Deluge
Off-price retailers have been readily embraced by American consumers, but they still face fierce competition for the discount dollar. And while some in this sector are flourishing, others are struggling…
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A Bridge For Brick & Mortar
With nearly half of all American adults (46%) owning smartphones — a jump Pew Research says is up from 35% last May — the mobile retailing market is only poised…
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What’s In Store?
With consumers increasingly shopping online, brick-and-mortar retailers have had to step up their game to remind shoppers that the in-store experience is worthwhile, too. Top-notch customer service, curated selections, enhanced…
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Rising Standards
A few years ago when jobs and incomes took a hit, consumers became obsessed with getting the lowest price possible when shopping for clothes. But then “frugal fatigue” set in,…
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London Calling
Come summer, the international spotlight will shine on the United Kingdom when the 2012 Olympics begin in London. While billions worldwide will be watching athletes striving to achieve their personal…
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A New Mentality
Gillette’s new “Masters of Style” ad, featuring the fashionably attired Adrian Brody, Gael Garcia Bernal and Andre 3000, comes at a time when more U.S. men are taking their personal…
Articles
New Laps of Luxury
If it is good to be rich, it is just as good to be a business that caters to the sector. The luxury apparel market is alive, well and growing…