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Articles | Fashion & Apparel Trends
This Fashion Trend Invites More Customers to Existing Space
The recent PROJECT New York show held a fireside chat with the description “fashion is ever changing and in its current iteration is making space for gender fluidity.” The message…
Consumers
Articles
Gaining More from Customer Reviews
How often do you start a product search on Google? You’re not alone. Nearly half of all product searches start on the search engine. And the reviews attached to those…
Supply Chain
Articles
Reaching Consumers In Spite of Inflation
It’s hard to say which is a bigger topic in the daily news: inflation or the blistering weather. One thing for sure is they both seem inescapable, with inflation now…
Retail/Brands
Articles
What Do Parents & Students Want?
Although one tired teacher took to Twitter in early June begging companies to hold off on Back-to-School ads until August, students in the U.S. return to their classrooms anytime from…
Consumers
Articles
Gen Z is the Future
Brands and retailers believe Gen Z is the future. But it’s not just treating them well that will lead the way to success. Experts says engaging, empowering and collaborating with…
Retail/Brands
Articles
Leveraging Collaboration for Profit
Whether they work from home, go in to an office or school, attend events, or just want something new, U.S. consumers have continued to shop for new clothes to the…
Consumers
Articles
Success in the Extended-Size Market
It’s kind of funny/not funny how the fashion industry still considers single-digit sizes the norm just because that’s the way it’s always been. After all, the pandemic brought on stress…
Retail/Brands
Articles
Why Resale Isn’t Going Away
It could be argued Macklemore made shopping for secondhand clothes cool. After all, his song “Thrift Shop” hit No. 1 in 2013. Sure, ThredUP and The RealReal started a little…