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Articles | Consumer Research
New Consumerism: Who Today’s Shoppers Are & Where They Spend Money
If the last nearly three years have taught the industry anything, it’s that change can happen in multiple areas very quickly — think pandemic, gas prices, inflation — and their effects can change customer…
Articles | Fashion & Apparel Trends
From Prep to Skate, Men’s Must-Have Trends for Spring
The runways around the world are quiet now, and buyers have had time to digest the myriad of looks from New York to Europe to Asia. And while so much…
Articles
How Web3, NFTs, & the Metaverse Fit in With Fashion
The Council of Fashion Designers of America (CFDA) recently announced it will be celebrating its upcoming 60th anniversary by “looking to the future” with a metaverse, Web3, and NFT exhibition…
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Despite Volatility, Outlook is Strong for Holiday ‘22
There are 73 days to go until Christmas. And until then, retailers will be watching inflation, supply chains, jobs reports, gas prices, the weather, and anything else (should we even…
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Things to Know about Consumers & Inflation in China (Wave 2)
Things to Know about Consumers & Inflation in China (Wave 2)
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It’s True: Local Businesses Have a Reason for Optimism
With global recession fears, inflation worries, and drought conditions so bad dinosaur footprints are turning up in dried up rivers, it might be surprising to find small businesses and local…
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Meeting New Demands
After two-and-a-half years of dealing with a pandemic, nerves are frayed. That’s why anything retailers can do to make shopping easier isn’t just welcome, it can cement relationships and grow…
Articles | Fashion & Apparel Trends
This Fashion Trend Invites More Customers to Existing Space
The recent PROJECT New York show held a fireside chat with the description “fashion is ever changing and in its current iteration is making space for gender fluidity.” The message…
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Gaining More from Customer Reviews
How often do you start a product search on Google? You’re not alone. Nearly half of all product searches start on the search engine. And the reviews attached to those…
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Reaching Consumers In Spite of Inflation
It’s hard to say which is a bigger topic in the daily news: inflation or the blistering weather. One thing for sure is they both seem inescapable, with inflation now…