Success in the Extended-Size Market

It’s kind of funny/not funny how the fashion industry still considers single-digit sizes the norm just because that’s the way it’s always been. After all, the pandemic brought on stress…

Summer Fashion Trends

Two seemingly dichotomous trends are taking place this season: the “coastal grandmother” and “feral girl summer.” Sure, they may both sound odd as far as trends go. But this is…

Celebrating the Blue Jean

It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…

Denim Research – Q&A

Big Opportunities for Denim

In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…

Fashion Can Work With Shoppers to Move Beyond COVID

It’s been more than two years since COVID-19 shut down the world and turned life, including retail, on its ear. Stores and brands scrambled to serve customers while operating within…

Invest in Our Planet

It’s been more than half a century since the world’s first Earth Day, when 20 million Americans called for greater protections for the planet. The Earth Day movement continues tomorrow,…

Guess Which Generation Wants Sustainable Clothes the Most

When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…