Apparel
Apparel
Articles
‘Tis the (School) Season
The fireflies may be swirling, and lines at the ice cream stand are long. But for many a parent, summertime is Back-to-School (BTS) season. For some, it's a matter of…
Articles
Outdoor Brands
At June's Outdoor Retailer (OR) Summer Market, as in years before, performance technology was a big part of the show. But this time, visitors could find new developments in high-tech…
Articles
“Sparking Joy”
After years of acquiring mountains of clothes thanks, in part, to trendy but inexpensive fast fashion, a movement has begun among some consumers toward paring down their closets and creating…
Articles
Rental Services & Apparel Subscriptions
It used to be shoppers shopped and consumers consumed. But these days, what counts as consumption in apparel retailing is getting blurred as more companies implement subscription boxes and rental…
Articles
Embracing Sustainability
From unboxings, hauls and try ons to deals, sales, and coupons. The combination of social media and fast fashion has helped coax people into acquiring far more clothes than ever…
Articles
Spring Performance
Recently at a Northeast clothing store, a woman wearing a winter coat could be heard voicing surprise that shorts were already out on the sales floor. Her shopping companion offered…
Articles
Sustainability & Transparency
When it comes to sustainability and transparency, the fashion industry has taken its share of hits. While older generations may not have known about or paid attention to issues like…
Articles
Size Inclusive
Walking down the any street in America, one will quickly find women who do not conform to the fashion world's traditional sizing model. Across the board, most women are what…
Articles
How Gen Z is Redefining Influencers
If the children really are our future, brands and retailers better be prepared to have a digital relationship with them.