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Consumers
Articles
Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
Supply Chain
Articles
Leading Responsibly
Cotton LEADS™, the program launched last year to raise awareness regarding the responsible growing practices among cotton producers in the U.S. and Australia, now has more than 100 textile business…
Supply Chain
Articles
CHINA’S BABY CARE & FEMININE HYGIENE MARKETS
KEY INSIGHTS Educate shoppers on the health and comfort benefits of baby care products to encourage higher consumption. Market to first-time tampon users through informative promotions. Increase cotton offerings in…
Supply Chain
Articles
Home Textiles: Sheets & Bedding
About 7 in 10 consumers say cotton is their fiber of choice for top-of-bed product categories because they feel cotton is best suited to meet their primary needs for comfort…
Supply Chain
Articles
Home Textiles: Bath Towels
100% cotton bath towels remain the dominant offering at retail and the preference among consumers. In fact, focusing marketing efforts to remind shoppers how 100% cotton bath towels meet their…
Supply Chain
Articles
The Great Outdoors
For people who are at one with the great outdoors, attending the Outdoor Retailer Summer Market is akin to Christmas in July. From tool-equipped watches that can tighten screws to…
Consumers
Articles
The Use of Natural Fibers
Consumers are an interesting bunch. They have fiber and fashion preferences, but sometimes, for reasons ranging from fit to price to convenience, they end up buying products that end up…
Consumers
Articles
Sustainability Concerns
As one of the largest nations in the world, America has seemingly boundless access to natural resources. This perception has helped create a populace that -- while having an interest…
Supply Chain
Articles
Growing Concerns 2017 Global Environment Survey
There are growing concerns around the globe about sustainability.
Consumers
Articles
The Comfort of Cotton
One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is that many people feel they just…