Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles
Stay Ahead of the Pack: Performance Apparel
Performance features in apparel are here to stay. Learn how to gain customer loyalty by increasing performance apparel offerings, providing product education, and offering the fabric innovations consumers crave. Please…
Consumers
Articles
The Birthday of the Blue Jean
Wednesday marked the birthday of a true American icon: the blue jean. It’s been 142 years since Levi’s received the patent for its riveted-for-strength denim jean. And for generations, the…
Consumers
Articles
Dressing for the Seasons
If there’s one thing American shoppers love, it’s a sale. It’s a buying behavior that was initiated by retailer decades ago. Since stores have deliveries so early in the season,…
Consumers
Articles
Storytelling with Cotton
When consumers talk about their favorite things to wear, they mention comfort, fit, and how the item makes them feel good. And more often than not, their favorite clothes are…
Consumers
Articles
From a Follow to a Sale
Bloggers haven’t just earned a seat at the fashion table, they’ve earned marketing contracts and growing respect from brands and retailers. These self-employed fashion journos are no longer considered crashers…
Consumers
Articles
Connecting with the Curvy Customer
Americans are all about “Go Big or Go Home!” We have a penchant for living big time all the time. And for better or worse, it’s had an effect on…
Consumers
Articles
The Importance of Being Earnest
The great thing about the internet is everyone has a voice. Unfortunately, that can also be a bad thing when it comes to customer comments. Whether it’s a pair of…
Consumers
Articles
Saying “YES” to Cotton
With the close of the “engagement season,” future brides and grooms start thinking about the details of their Big Day. Of course, the gown and tuxedo are two of the…
Consumers
Articles
Creating Buzz
With nearly 400 fashion shows running during New York’s recent fashion week, competition is fierce to reach consumers and stand out from the crowd. Designers and brands have long since abandoned…
Consumers
Articles
A Matter of Comfort
When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…