Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Athleisure Works a New Angle
Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of brands like Lululemon and activities like…
Articles
In a Winter Wonderland
Not everyone has experienced chestnuts roasting on an open fire or dashing on a one-horse open sleigh. But plenty of people have already felt Jack Frost nipping at their nose.…
Articles
Keeping Things Fresh
A research study in the European Journal of Obstetrics & Gynecology and Reproductive Biology associated underwear made of synthetic fabrics with infections, as it doesn't breathe as much as natural…
Articles
A Perennial Favorite
Now that fall weather has finally hit most of the country, children are officially switching out their summer shorts and tees for other options as they head to school each…
Articles
Celebrating 10 Years
America is a leader in many areas, one of them being a top consumer market. That has its pros -- we can be counted on to buy a lot of…
Articles
Mexico’s Growing Market
When people think about who buys active apparel, they generally think of young consumers. After all, young people have more time, more energy and less aches and pains than the…
Articles
Fashion Influencers
Celebrities and endorsements have been around since the dawn of ...well, celebs themselves. From Charlton Heston plugging Van Heusen Century shirts to Wilt Chamberlain's endorsement of Botany' 500 suits, the…
Articles
An Iconic Staple
Denim has always been a tried-and-true staple item here in the U.S. While the relatively recent athleisure trend may have affected America's denim sales, jeans remain the top bottomswear item…
Articles
Pure and Natural
When shopping for a new shirt, dress, shorts and the like, consumers might be struck by how many cotton products cover the retail floor. At least, it seems that way…
Articles
Markets to Watch
It’s hard to forecast the economy 14 months out -- never mind 14 years -- but the current trends are clear: By 2030, the United States will be supplanted as…