Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles
Consumer Outlook for 2018: Good, If A Little Cautious
Regarding the U.S. economy, less than half of all consumers (46 percent) say they are optimistic toward the outlook for the U.S. economy, according to the Cotton Incorporated Lifestyle MonitorTM…
Consumers
Articles
Back in the Saddle Again
Two years ago, the New York Times ran a headline, "Denim is Dead. Long Live Denim," which explained how the casualization of dress that denim instigated had led to the…
Consumers
Articles
Apparel Recycling Efforts
Right before the inevitable excesses that are a hallmark of the winter holidays comes America Recycles Day, a national initiative of Keep America Beautiful. On Nov. 15, events will be…
Consumers
Articles
Sustainability Concerns
As one of the largest nations in the world, America has seemingly boundless access to natural resources. This perception has helped create a populace that -- while having an interest…
Consumers
Articles
The Baby Boomer & Retail
Last year, Millennials officially overtook Baby Boomers as the largest living generation in the U.S. It had marketers salivating. After all, more consumers means more money, right? It turns out,…
Consumers
Articles
Subscribe Now
Retailers are regularly being told they need to surprise and delight in order to keep customers engaged and coming back. That said, it seems the subscription box delivery model has…
Consumers
Articles
The Use of Natural Fibers
Consumers are an interesting bunch. They have fiber and fashion preferences, but sometimes, for reasons ranging from fit to price to convenience, they end up buying products that end up…
Consumers
Articles
Looking for Hits
On a hot and humid day this past July, when the only logical places to be were either at the beach or in front of an air conditioner, a street…
Consumers
Articles
Back-to-School 2017
Determine what parents prioritize when making apparel purchasing decisions for their children. By ensuring their clothing items are favorites in and out of the classroom, brands and retailers can gain…
Consumers
Articles
Wanting the Experience
It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy in-store, but they're spending on things…