Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Things are Looking Up
While fashion shows and women’s glossies are filled with hyper thin girls, the reality is their body types don’t come close to representing the average American woman. Researchers say social…
Articles
Quick, Easy, and Seamless
Smartphones have become such an appendage that when people are running out of the house, it’s more conceivable they would forget their wallet before they forget their device. It’s this…
Articles
Cotton and the Great Outdoors
Among the many scenes where one had to suspend disbelief while watching the Oscar-nominated “The Revenant” were those where frontiersman walked through icy river waters and then plodded through knee-deep…
Articles
Online Frontiers
Paris Fashion Week is underway and with it comes all the creativity and visual drama one expects of the world’s fashion capital. It’s flamboyant and fabulous. Meanwhile, in offices in…
Articles
Updating Favorites
This week at the Oscar’s, Sylvester Stallone sat in the audience after having been nominated for his supporting role as Rocky Balboa in Creed, the latest sequel to the Rocky…
Articles
Using Data to Create Customer Bonds
Believe it or not, there was a time when shoppers on the East Coast didn’t recognize all the stores on the West Coast. The same was true of shoppers up…
Articles
Accepting Reality
Customers might not be real retail merchandisers, but they like to play them online. At least when it comes to consumer reviews. Whether effusive and positive or outright negative, shoppers…