Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
SECURING THE HISPANIC CONSUMER
KEY INSIGHTS Promote fashion-forward trends to capture the attention and dollars of this growing demographic. Cater to the social aspects of shopping and provide additional product education to increase consumer…
Articles
The End of the Casual Friday
When Mad Men first started to air, the male characters wore suits all the time — and without a doubt they were the uniform of choice for the white-collar man.…
Articles
Heritage Styling and Fabrics
Walking the aisles of the recent New York menswear market week shows, one thing was clear: despite all the buzz about athleisure, manufacturers are strong on denim. Very strong.[quote] “Denim…
Articles
Coming Home
The U.S. has seen a slow but steady growth in housing over the last few years. Both new housing starts and existing home sales reached eight-year highs in June. Just…
Articles
Childrenswear & Back to School Apparel
Learn more about childrenswear and back to school apparel.
Articles
Put Down Those Beach Towels
The ink has barely dried on June’s report cards, but retailers are already thinking about Back-to-School (BTS) season. And from the look of things, fall 2015 should get off to…
Articles
Stay Ahead of the Pack: Performance Apparel
Performance features in apparel are here to stay. Learn how to gain customer loyalty by increasing performance apparel offerings, providing product education, and offering the fabric innovations consumers crave. Please…
Articles
The Birthday of the Blue Jean
Wednesday marked the birthday of a true American icon: the blue jean. It’s been 142 years since Levi’s received the patent for its riveted-for-strength denim jean. And for generations, the…
Articles
Dressing for the Seasons
If there’s one thing American shoppers love, it’s a sale. It’s a buying behavior that was initiated by retailer decades ago. Since stores have deliveries so early in the season,…
Articles
Storytelling with Cotton
When consumers talk about their favorite things to wear, they mention comfort, fit, and how the item makes them feel good. And more often than not, their favorite clothes are…