Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles
The Use of Natural Fibers
Consumers are an interesting bunch. They have fiber and fashion preferences, but sometimes, for reasons ranging from fit to price to convenience, they end up buying products that end up…
Consumers
Articles
Looking for Hits
On a hot and humid day this past July, when the only logical places to be were either at the beach or in front of an air conditioner, a street…
Consumers
Articles
Back-to-School 2017
Determine what parents prioritize when making apparel purchasing decisions for their children. By ensuring their clothing items are favorites in and out of the classroom, brands and retailers can gain…
Consumers
Articles
Wanting the Experience
It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy in-store, but they're spending on things…
Consumers
Articles
Celebrating the Journey
The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's work pants with copper rivets in…
Consumers
Articles
Leave Comfort to Clothes
“Fashion is the armor to survive the reality of everyday life.” — Bill Cunningham
Consumers
Articles
Helping Denim Go From Blue to Green
Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only advance eco-related laws, but it will…
Consumers
Articles
The Endless Laundry Cycle
There's an old adage about the only things for certain in life being death and taxes. Somehow, laundry got left off that list. But this perpetual household task is as…
Consumers
Articles
Men, Women, & Brand Loyalty
In a pivotal scene from Mad Men, between young upstart Pete Campbell, creative director Don Draper and their firm's founding partner Bert Cooper, Cooper advised Draper, "I'd keep an eye…
