Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Purchasing Power
Raw cotton’s volatile price increases have made many in the industry jittery, too. Yet new research from Cotton Incorporated shows that consumers are actually willing to pay more than what…
Articles
COURTING THE MEXICAN APPAREL CONSUMER
Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten…
Articles
Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
Articles
Constant Comment
Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…
Articles
Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…
Articles
Captivating the Indian Apparel Shopper
Keywords: India, Indian, clothing, apparel, retail, fiber, cotton, shopping, habits, preferences, fashion, quality, growing, paisa vasool
Articles
Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…
Articles
Reviving Consumer Demand for Home Textiles
The turnaround in the U.S. housing market has resulted in stronger home textile sales, but quality issues threaten to hamper future sales potential. Eight of the top 10 U.S. home…
Articles
Intimately Speaking
The intimates and underwear market has been boosting its fashion quotient in a move to drive up sales post-recession. That has led to more color for men, and silhouette choices…