Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Delivering On Denim
[chart align=”right”]/wp-content/uploads/2012/08/keyinsights.jpg[/chart] The love affair with denim crosses continents, continues to inspire creativity in products beyond jeans, and shows resilience even in economically uncertain times. In the U.S. alone, more…
Articles
Keeping It Fresh
When companies have one product that stands as the cornerstone of their business, they often do not want to stray too far for fear of losing loyal customers. But in…
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In with the Old, In with the New
Denim jeans have been around in some form for more than 100 years. Will consumers ever tire of wearing it? Only if designers stop being so innovative. Erin Barajas, director…
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Old Faithful
Back in 1873, the airplane had yet to be invented, horses were the most popular mode of transportation, indoor plumbing was a luxury — and denim jeans were born. While…
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Cheering for the Red, White & Blue
Around the July 4th holiday, patriotism runs high. So it is an ideal time for retailers to promote that American original, denim — especially to men, who are particularly loyal…
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Consumers on Apparel Issues: Denim Jeans
Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.
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Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…
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Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…
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The Denim Dialogue
With the Kingpins Show and Texworld wrapping up this week, those in the denim industry got a chance to see the next evolution of treatments and techniques. The options are…
Articles
Denim’s Renewal
Everyone has a favorite pair of denim jeans — until they start fraying or ripping. At one time, some funky patches might have helped to cover the holes and prolong…