Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles
Sustainability & Concerned Consumers
Supply Chain Insights – Sustainability & Concerned Consumers
Consumers
Articles
Back-to-School 2021
88% of parents prefer their children to be dressed in cotton.
Consumers
Articles
COVID-19 & Consumer Concerns in China
A Year in Review: Consumers Look Ahead
Consumers
Consumers
Articles
Staying Positive & Comfortable
A Los Angeles Times fashion editor recently caused a kerfuffle when he wrote that people working from home should "dress like the professionals you're getting paid to be." While no…
Consumers
Articles
Technological Advances
What if you could spill lunch down the front of your shirt, walk through torrential rain to get back to the office and remain connected to the Internet of Things…
Consumers
Articles
Playing Favorites
The fashion industry has historically moved in seasonal cycles, as evidenced by the fall/winter and spring/summer fashion weeks that place around the world. In recent years, some retailers and brands…
Consumers
Articles
Storytelling with Cotton
When consumers talk about their favorite things to wear, they mention comfort, fit, and how the item makes them feel good. And more often than not, their favorite clothes are…
Consumers
Articles
Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…