North America
North America
Consumers
Articles
COURTING THE MEXICAN APPAREL CONSUMER
Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten…
Consumers
Articles
Equal Time
Businesses are all about getting the attention of the male audience come NFL playoff and Super Bowl time. But in men’s wear, brands and retailers have been making a dedicated…
Retail/Brands
Articles
Rethinking High/Low
Capsule collections. One-offs. Affordable couture collaborations. They are all products of high/low collaborations, but what used to seem unquestionably bankable has recently hit a few snags. This retail formula has…
Consumers
Articles
In with the Old, In with the New
Denim jeans have been around in some form for more than 100 years. Will consumers ever tire of wearing it? Only if designers stop being so innovative. Erin Barajas, director…
Retail/Brands
Articles
A Fight to The Finish
When critics were bemoaning the fact that retailers were ruining “family time” by opening up on Thanksgiving night, they may not have factored in how much retail therapy people need…