North America
North America
Consumers
Articles
Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
Retail/Brands
Articles
Trickle Down Retail
Somewhere between the Wall Street bailout and today’s new economy — where consumers are saving more and spending less — shoppers started turning more and more to mass merchants for…
Retail/Brands
Articles
A Straight Shot
Whether someone’s a small designer trying to make a name for themselves or a legacy retailer in the apparel business for nearly a century and a half, reaching the consumer…
Retail/Brands
Articles
On The Up & Up
Nobody likes feeling tricked, least of all consumers. Which is why government officials are making sure apparel manufacturers know that rayon, by any other name, is still rayon. Recently, Amazon,…
Consumers
Articles
Star Quality
The movie and music awards season may be over, but interest in celebrities never wanes. From movie premieres, to summer concerts to the always-fun dating and dumping scene, Americans love…
Retail/Brands
Articles
Beyond the Deal
The Great Recession schooled most consumers in the art of the deal. Smartphone apps and coupon websites fed consumer zeal to save in-store or snag free shipping for web orders. …
Retail/Brands
Articles
Rules of Engagement
Not long ago, retail was convinced that online meant the end of regular offline stores, and omni-channel retailing was not yet part of the lexicon. But “click-and-mortar” selling is transforming…