North America
North America
Articles
Constant Comment
Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…
Articles
Forging Relationships
Today, retail is all about engagement: learning what the consumer wants, while promoting products and messages – often without a selling mentality. And it is making everyone more social. McKinsey’s…
Articles
Fast Transformation
When consumers think “fast fashion,” their first thought might not be sustainable fabrics. But after years of hearing about how they are peddling “throwaway” apparel, leading retailers of low-price, trendy…
Articles
Old Faithful
Back in 1873, the airplane had yet to be invented, horses were the most popular mode of transportation, indoor plumbing was a luxury — and denim jeans were born. While…
Articles
Making Green the New Black
Corporate social responsibility is not about minding one’s manners on Facebook and Twitter, but about embracing sustainability models. Gucci has adopted a “Sustainable Value” philosophy, and says a supply chain…
Articles
Countering Showrooming
A specialty grocery store in Australia made headlines around the world when it began charging a $5 fee for simply browsing. But experts say this reaction to showrooming – researching…