North America
North America
Articles
A Break from Tradition
When it comes to marriage ceremonies, an increasing number of couples are planning unique events that express themselves, rather than what strict tradition dictates. And that means brides can profess…
Articles
The “Jeaneology” of a Wardrobe Favorite
Denim, how do we love thee? Let us count the Google hits: 214 million+. May 20 marked 139 years since Levi Strauss affixed copper rivets to “waist overalls,” creating the…
Articles
Marketing to Men
As men have spiffed up their wardrobes in order to be taken more seriously in the workplace, retailers and manufacturers have responded by adopting creative methods to reach this re-discovered…
Articles
Fair Weather Trends
Warmer weather brings out bursting flowers, chirping birds and… consumers? The last one may be a little harder to gauge. Balmy weather in the first quarter of 2012 had people…
Articles
The Discount Deluge
Off-price retailers have been readily embraced by American consumers, but they still face fierce competition for the discount dollar. And while some in this sector are flourishing, others are struggling…
Articles
A Bridge For Brick & Mortar
With nearly half of all American adults (46%) owning smartphones — a jump Pew Research says is up from 35% last May — the mobile retailing market is only poised…
Articles
What’s In Store?
With consumers increasingly shopping online, brick-and-mortar retailers have had to step up their game to remind shoppers that the in-store experience is worthwhile, too. Top-notch customer service, curated selections, enhanced…
Articles
Smart Clothes for Smart Workouts
On the street, in the gym, or at home on the treadmill, fitness enthusiasts everywhere are prone to grabbing the old workout faithfuls: cotton tees, bottoms and shorts. And more…
Articles
Rising Standards
A few years ago when jobs and incomes took a hit, consumers became obsessed with getting the lowest price possible when shopping for clothes. But then “frugal fatigue” set in,…
Articles
Banking on ‘Green’
Images of blazing wildfires, cracked dry farmland or satellite shots of melting ice may get people thinking about the environment, but they have not become full-fledged activists as a result. …