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Success in the Extended-Size Market
It’s kind of funny/not funny how the fashion industry still considers single-digit sizes the norm just because that’s the way it’s always been. After all, the pandemic brought on stress…
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Summer Fashion Trends
Two seemingly dichotomous trends are taking place this season: the “coastal grandmother” and “feral girl summer.” Sure, they may both sound odd as far as trends go. But this is…
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Why Resale Isn’t Going Away
It could be argued Macklemore made shopping for secondhand clothes cool. After all, his song “Thrift Shop” hit No. 1 in 2013. Sure, ThredUP and The RealReal started a little…
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Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…
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How Customer Experience Indicators Can Drive Business
When considering new apparel purchases, consumers have much to contemplate style, fit, quality, price and comfort among them. Delivering all that in a seamless fashion be it online, in-store or…
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Big Opportunities for Denim
In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…
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Fashion Can Work With Shoppers to Move Beyond COVID
It’s been more than two years since COVID-19 shut down the world and turned life, including retail, on its ear. Stores and brands scrambled to serve customers while operating within…
Articles | Fashion & Apparel Trends
Invest in Our Planet
It’s been more than half a century since the world’s first Earth Day, when 20 million Americans called for greater protections for the planet. The Earth Day movement continues tomorrow,…
Articles | Consumer Research
Guess Which Generation Wants Sustainable Clothes the Most
When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…
Articles | Retail Market Analysis
Brands Stepping Up Their Sustainability Game
As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not just be seen as an eco-conscious brand, but to change their practices and supply…