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COVID-19 & Consumer Concerns in the U.S.
70% of consumers say pandemic experience will change the way they shop in the future.
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Meeting Apparel Demands
It's been more than a year since COVID-19 shut down life as we knew it. But, now that 40 percent of the U.S. is fully vaccinated, and half the country…
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The Generational Denim Wars
The Gen Z versus Millennial denim war over skinny versus loose-fit jeans is the best kind because there are no real losers. Well, unless you wear skinny jeans, which automatically…
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Reasons to Celebrate
Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about Marques Almeida's Fall '21 show over…
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Next Level of “Business Casual”
Now that about one-third of Americans are fully vaccinated, businesses are considering when to bring office employees back to the workplace. But after more than a year that saw COVID-19…
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Preparing for a Comeback
After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…
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Performance Cotton Activewear
After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to get up and get active…