Featured
Featured
Consumers
Articles
Gaining More from Customer Reviews
How often do you start a product search on Google? You’re not alone. Nearly half of all product searches start on the search engine. And the reviews attached to those…
Consumers
Articles
Back-to-School 2021
88% of parents prefer their children to be dressed in cotton.
Consumers
Articles
COVID-19 & Consumer Concerns in China
A Year in Review: Consumers Look Ahead
Consumers
Articles
The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie reviews. It used to be vital…
Consumers
Articles
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of our COVID-19 Consumer Response Survey, our…
Consumers
Articles
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of our COVID-19 Consumer Response Survey, our…
Consumers
Articles
10 Facts About COVID-19 & Consumer Concerns
The response to COVID-19 is altering American life. Social distancing, working remotely, when possible, and the shift of education from public schools to the privacy of living rooms and kitchen…
Consumers
Articles
A Love/Hate Relationship
The act of buying clothes can be considered either fun or a necessity, depending on the purpose. But the act can automatically be made more palatable to the American customer…
Retail/Brands
Articles
Always On, Always Open
When it comes to getting what they want, consumers don’t really care what it takes for retailers to deliver it. So in modern retailing, where hyper responsiveness is becoming the…