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Finding Stability
One year ago, cotton prices were soaring and the apparel industry feared consumers would react by curtailing spending. Although prices on cotton apparel did increase, shoppers have continued or increased…
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COURTING THE MEXICAN APPAREL CONSUMER
Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten…
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Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
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Constant Comment
Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…
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To Love & Cherish
Embellishments and advances in fabric treatments have designers insisting a cotton gown is not just for beach weddings, but can be anything the bride wishes: breezy, vintage, formal…and definitely beyond…
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Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…
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Actively Multi-Tasking
Exercise enthusiasts have long embraced activewear that does double duty beyond a workout. And thanks to more novel crossover pieces, such as a skirted capri or UPF 50 climbing pants,…
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Getting Intimate
Today’s intimates are so varied in color, style, sexiness and fun they bear almost no resemblance to underthings of even the recent past. But one thing has not changed: how…
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Curating Experiences
Perhaps door-to-door salesmen were the first experiential marketers, holding out brushes and vacuums for potential buyers to try on the spot. Today’s experiential marketing incorporates gigantic, attention-grabbing product displays, interactive…
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Captivating the Indian Apparel Shopper
Keywords: India, Indian, clothing, apparel, retail, fiber, cotton, shopping, habits, preferences, fashion, quality, growing, paisa vasool