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Captivating the Indian Apparel Shopper
Keywords: India, Indian, clothing, apparel, retail, fiber, cotton, shopping, habits, preferences, fashion, quality, growing, paisa vasool
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Homegrown Retail
Americans always have something to argue about, but one thing they all agree on is the importance of buying U.S-made products. Enthusiasm for apparel that’s made in the USA continues…
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October 2013 Executive Cotton Update
Macroeconomic Overview: In a political breakdown, the U.S. government ceased all non-essential services on October 1st. The shutdown may be seen as a result of the on-going political struggle between…
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From Mobile to Brick-and-Mortar
The average U.S. shopper may well be checking her cell phone while shopping for apparel in-store. But she’s not necessarily showrooming for a better deal online. Today’s savvy retailers are…
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Catering to the In-Betweens
Today’s kids are vocal about what they do and do not like — even if mom and dad control the wallet – and their spending habits are still a boon…
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Creating Communities
With the sheer abundance of social media sites, retailers have a variety of ways to connect with their shoppers. But for those who truly want to engage with their customers,…
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Big Data
If only stocking a store were as simple as sending buyers to Fashion Week and letting them check off the outfits they like best. [quote]While a good gut instinct for…
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Curating Experiences
Perhaps door-to-door salesmen were the first experiential marketers, holding out brushes and vacuums for potential buyers to try on the spot. Today’s experiential marketing incorporates gigantic, attention-grabbing product displays, interactive…
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September 2013 Executive Cotton Update
Macroeconomic Overview: September marked the fifth anniversary of the collapse of the onset of the financial crisis. In the time since, the economy could be characterized as having experienced slow growth.…
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Evolving Parties
Though Fashion’s Night Out isn’t being held in the U.S. this year, retailers are still adopting its tenets: music, celebrities, catwalks and designer appearances all designed to creating a more…