Articles
Articles
Retail/Brands
Articles
Consumer Rewards
In the competitive world of retail, the grand prize is a loyal customer. But with today’s expansive apparel shopping choices — from mass market to department stores, independent boutiques to…
Retail/Brands
Articles
Upward Bound
Unemployment numbers are down and summer retail sales are up in the U.S. A good portion of the purchasing increase may be related to a seasonal boost, but certain gauges…
Retail/Brands
Articles
Taking High-Low to New Heights
More than 30 years ago, Halston and JC Penney made history with the first high/low, designer/retailer collaboration. The pioneering venture did not resonate with critics, however, who felt Halston was tainting…
Consumers
Articles
On the Run
The average person has 2-to-4 million sweat glands. Experts say one hour of exercising can result in enough sweat to fill from one-and-a-half to three 16 oz. water bottles. While…
Retail/Brands
Articles
A Virtually Perfect Fit
When shopping for apparel online, many consumers get around their apprehension that something won’t fit or feel right by walking away from their computers and going into the desired store…
Consumers
Articles
Doubling Down on Denim
Denim recently celebrated its 141st birthday – proving that some well-placed nips, tucks and makeovers can preserve one’s freshness. But over the last few years, one change has been less…
Consumers
Articles
Emerging Markets
Despite a slight economic slowdown in China, Western retailers and brands are still very much interested in expanding business there. After all, its population is four times the size of…
Retail/Brands
Articles
The Gender Divide
The more things change among male and female shoppers, the more they stay the same. Men might be taking more of an interest in fashion than their dads did, but…
Supply Chain
Articles
Going Green
If online apparel shoppers look closely at a retailer or brand’s website, they will often find an area devoted to sustainability or social responsibility. This goes for major U.S. department…
Consumers
Articles
Pumping Up Activewear
Are women are buying more fitness apparel because they are determined to get in shape, or because ath-leisure fits the U.S. mindset at the register and on the runways? Whatever…