Articles
Articles
Retail/Brands
Articles
In a Man’s World
In an effort to keep menswear sales as strong as they’ve been the last few years, retailers are going beyond seeking out the top trends. They are working to make…
Retail/Brands
Articles
Holiday Post-Game
Now that holiday 2014 retail sales have been reported — and it looks like U.S. consumers came out ready to play — analysts are interested in how much discounting played…
Consumers
Articles
Generational Gap
It wasn’t that long ago when marketers merely had to place ads in newspapers and magazines, or on TV or the radio to reach their audience. Generally, a lot of…
Retail/Brands
Articles
Holiday Bustle
No sooner did Thanksgiving weekend end and media reports were declaring that not only was Black Friday a bust with consumers (down 11% from last year), but retailers had better…
Retail/Brands
Articles
Keeping up with the Joneses
Like beauty, luxury is in the eye of the beholder. Higher-end apparel retailers and brands have been trying to become the apple of this lucrative consumer’s eye via e-commerce and…
Consumers
Articles
The Kids Have It
Nothing in this world is certain but death and taxes – and kids outgrowing their clothes. It’s a steady market that has replenishment built right in. However, despite the short…
Consumers
Articles
The touch, the feel…
Over the years, the commercials have shown the fabric worn by small children as they played outdoors, bigger kids roughhousing in school, a young couple arguing in a car on…
Consumers
Articles
All Cotton for 24 Hours
When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…
Retail/Brands
Articles
Heading into the Holidays
Now that Halloween is over, retailers can unabashedly break out the holiday music and winter decorations — while reluctantly unveiling the inevitable sales and promotions to move product. Experts anticipate…
Supply Chain
Articles
A Responsible Fiber
Most people want to do right by Mother Earth. Sure, they might grouse about taking out the recycling, or they may complain about restricted watering for their lawns. However, nobody…