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Online Goes Offline
E-tailers may have saved the 2013 holiday season, with online holiday sales increasing 10.3% year over year, according to IBM’s Digital Analytics Benchmark report. Despite the strong growth, e-commerce remains…
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Reviving Consumer Demand for Home Textiles
The turnaround in the U.S. housing market has resulted in stronger home textile sales, but quality issues threaten to hamper future sales potential. Eight of the top 10 U.S. home…
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A Slow Finish
If December determines store sales for the year, retailers should be cautious heading into this final stretch before Christmas. [quote]Consumer sentiment jumped more than 7 points, from 75.1 in November…
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Fueling Discovery
Tech-savvy shoppers are increasingly making new discoveries through shopping sites or apps that hook them up with their favorite fashions. But this field continues to grow, making it increasingly important…
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Holiday 2013: A Cotton Clothing Carol
This holiday season, clothing retailers can heed the warnings of ghosts of purchases past to influence the present and the future sales. Customer reviews of clothing purchases will impact what…
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The Art of the Tweet
While social shopping channels like Facebook stores did not catch on as originally thought, retailers and brands continue to hone their usage of social media, often with creative methods. Kantar…
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Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…
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Men at Work
For so long, the male shopper was pigeonholed as one who let his significant other buy his clothes. Or, he disliked clothes shopping so much he just wanted to end…
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Fabrics of the Future
The innovative technological finishes in some apparel fabrics today have come a long way since scientist Ruth Benerito first helped make 100% cotton wrinkle-resistant decades ago. Now, consumers can purchase…
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Hedging on the Holiday
This year’s Back-to-School shopping season was not as strong as expected, leading many in the apparel retail industry to scale down expectations for a record-breaking holiday season. But along with…