Articles
Articles
Consumers
Articles
The Importance of Being Earnest
The great thing about the internet is everyone has a voice. Unfortunately, that can also be a bad thing when it comes to customer comments. Whether it’s a pair of…
Retail/Brands
Articles
High Fashion for the Everywoman
When Joan Rivers used to ask red carpet celebrities, “Who are you wearing,” she brought designer awareness to the masses. The same can be said for designer collaborations that bring…
Supply Chain
Articles
Prospects for Tomorrow’s Underwear Market
KEY INSIGHTS Deliver more personalized shopping experiences, such as online fit/sizing specialists, to increase sales and loyalty from Millennial shoppers. Expand performance technologies, such as easy care and odor resistance,…
Supply Chain
Articles
Ethical Matters
Judging by the effort businesses are pouring into environmental and socially conscious initiatives, one would think consumers were militant about buying eco-friendly goods. Sure, consumers care, but they’re actually more…
Consumers
Articles
Saying “YES” to Cotton
With the close of the “engagement season,” future brides and grooms start thinking about the details of their Big Day. Of course, the gown and tuxedo are two of the…
Consumers
Articles
Creating Buzz
With nearly 400 fashion shows running during New York’s recent fashion week, competition is fierce to reach consumers and stand out from the crowd. Designers and brands have long since abandoned…
Retail/Brands
Articles
Looking Forward
A spate of positive economic news – low gas prices, strong employment figures, and high consumer confidence among the factors – means retailers can expect solid growth through 2015. This…
Consumers
Articles
A Matter of Comfort
When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…
Consumers
Articles
For Your Sweetheart
Ahh, Valentine’s Day. The day when men feel pressured to do something nice for that special someone in their life, and somehow a box of tempting chocolates always figures into…
Consumers
Articles
Underneath it All
A few years ago, intimates were fun and fresh and colorful and then… nothing changed. It seems consumers are finding the category a little ho-hum. However, there are some bright…