Here’s How Not to Fumble the Return

One of the big takeaways from the holidays was that online shopping again saw double-digit increases, climbing almost 19 percent over last year, according to Mastercard Spending Pulse. While that's…

Supply Chain Insights – Baby Care

The global market for baby diapers and wipes is strong and growing, as consumers across the world are expected to spend $70.1 billion on these products by 2023.

Empowerment & Endurance

Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female strength, Rosie the Riveter. The campaign…

Look Who’s Flourishing on Their Golden Anniversary

Some pretty momentous events happened 50 years ago: the U.S. voting age was lowered from 21 to 18; Paul McCartney announced the Beatles were disbanding; and Cotton Incorporated was formed…

How a Focus on Work Can Grow Athleisure

To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie Eilish, the 18-year-old who set Grammy…

Responding to Consumer Needs

New York Fashion Week is right around the corner and all eyes will be on the catwalk to see what's trending for Fall/Winter 2020. Designers would do well to keep…

What a Girl (and Boy) Wants

Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like, clothing stores and stuff. Of course,…