Shopping
Shopping
Articles
From Digital to In-Store
Although “clienteling” might have a number of definitions, and myriad paths to best achieve it, it really means connecting with customers so well on every channel that they want to…
Consumers
Articles
From a Follow to a Sale
Bloggers haven’t just earned a seat at the fashion table, they’ve earned marketing contracts and growing respect from brands and retailers. These self-employed fashion journos are no longer considered crashers…
Supply Chain
Articles
Being Domestic
A byproduct of the Great Recession was the realization by many people that a lot of jobs had been off-shored over the years. The recession’s double-digit jobless rate led people…
Consumers
Articles
Connecting with the Curvy Customer
Americans are all about “Go Big or Go Home!” We have a penchant for living big time all the time. And for better or worse, it’s had an effect on…
Consumers
Articles
The Importance of Being Earnest
The great thing about the internet is everyone has a voice. Unfortunately, that can also be a bad thing when it comes to customer comments. Whether it’s a pair of…
Retail/Brands
Articles
High Fashion for the Everywoman
When Joan Rivers used to ask red carpet celebrities, “Who are you wearing,” she brought designer awareness to the masses. The same can be said for designer collaborations that bring…
Supply Chain
Articles
Prospects for Tomorrow’s Underwear Market
KEY INSIGHTS Deliver more personalized shopping experiences, such as online fit/sizing specialists, to increase sales and loyalty from Millennial shoppers. Expand performance technologies, such as easy care and odor resistance,…
Supply Chain
Articles
Ethical Matters
Judging by the effort businesses are pouring into environmental and socially conscious initiatives, one would think consumers were militant about buying eco-friendly goods. Sure, consumers care, but they’re actually more…
Consumers
Articles
Saying “YES” to Cotton
With the close of the “engagement season,” future brides and grooms start thinking about the details of their Big Day. Of course, the gown and tuxedo are two of the…
Consumers
Articles
Creating Buzz
With nearly 400 fashion shows running during New York’s recent fashion week, competition is fierce to reach consumers and stand out from the crowd. Designers and brands have long since abandoned…