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Embracing Sustainability
Remember those videos from last month after Hurricane Ida tore through the south then brought its wrath to the Northeast, bringing such powerful flooding it looked like waterfalls were rushing…
Consumers
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To Attract Plus Size Shoppers, Speak Directly & Authentically to Her
The smart brands, though, see this opportunity and are making it their business to reach her specifically -- not just add her sizes as an afterthought.
Consumers
Articles
Get Active
Take less time to read the scorecard and more time to read the hole. — Chi Chi Rodriguez, PGA Golfer The United States has a large population of Hispanic Americans,…
Consumers
Articles
A Matter of Comfort
When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…