Storytelling with Cotton

When consumers talk about their favorite things to wear, they mention comfort, fit, and how the item makes them feel good. And more often than not, their favorite clothes are…

Saying “YES” to Cotton

With the close of the “engagement season,” future brides and grooms start thinking about the details of their Big Day. Of course, the gown and tuxedo are two of the…

A Matter of Comfort

When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…

For Your Sweetheart

Ahh, Valentine’s Day. The day when men feel pressured to do something nice for that special someone in their life, and somehow a box of tempting chocolates always figures into…

The Kids Have It

Nothing in this world is certain but death and taxes – and kids outgrowing their clothes. It’s a steady market that has replenishment built right in. However, despite the short…

The touch, the feel…

Over the years, the commercials have shown the fabric worn by small children as they played outdoors, bigger kids roughhousing in school, a young couple arguing in a car on…

All Cotton for 24 Hours

When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…

Intimately Speaking

The intimates and underwear market has been boosting its fashion quotient in a move to drive up sales post-recession. That has led to more color for men, and silhouette choices…