Empowerment & Endurance

Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female strength, Rosie the Riveter. The campaign…

Reinventing Denim

Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands and apparel designers have taken creativity…

Gen Z + Denim

Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than denim jeans. But this young generation…

These Are The Days

The recent New York Denim Days Festival, a two-day event open to the public, combined the best of what festivals have to offer: food trucks, live music acts, industry panel…

From Indie to Major Labels

The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in the City by the Bay. San…

Denim is Adapting & Evolving

With the major adoption of athleisure here in the U.S., it would be easy to think joggers and leggings are the top fashion bottom worldwide, edging out even that perennial…

Iconic Fashion

When it comes to American fashion, you can't get much more iconic than T-shirts and jeans. The pair have a lifelong relationship that is rooted in workwear but its been…

Battle of the Bottoms

For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that hasn't yet taken on the smell…

Innovation & Culture

Denim has always been a strong commodity in the U.S. That's no surprise given California is its birthplace. In recent years, though, it faced stiff competition from the athleisure market.…

Denim Is Seeing a Revival

Spring is officially in full swing and with it come the latest styles of the season. While everyone fêtes the newest lengths, colors, and silhouettes, there will be one industry…