These Are The Days

The recent New York Denim Days Festival, a two-day event open to the public, combined the best of what festivals have to offer: food trucks, live music acts, industry panel…

From Indie to Major Labels

The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in the City by the Bay. San…

Denim is Adapting & Evolving

With the major adoption of athleisure here in the U.S., it would be easy to think joggers and leggings are the top fashion bottom worldwide, edging out even that perennial…

Iconic Fashion

When it comes to American fashion, you can't get much more iconic than T-shirts and jeans. The pair have a lifelong relationship that is rooted in workwear but its been…

Battle of the Bottoms

For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that hasn't yet taken on the smell…

Innovation & Culture

Denim has always been a strong commodity in the U.S. That's no surprise given California is its birthplace. In recent years, though, it faced stiff competition from the athleisure market.…

Denim Is Seeing a Revival

Spring is officially in full swing and with it come the latest styles of the season. While everyone fêtes the newest lengths, colors, and silhouettes, there will be one industry…

Tons & Tons of Denim Kept from Landfills

The great thing about denim apparel is it practically lasts forever. The key word being practically. While nothing might fit as well as a pair of old blue jeans, at…

Consumer Outlook for 2018: Good, If A Little Cautious

Regarding the U.S. economy, less than half of all consumers (46 percent) say they are optimistic toward the outlook for the U.S. economy, according to the Cotton Incorporated Lifestyle MonitorTM…

Back in the Saddle Again

Two years ago, the New York Times ran a headline, "Denim is Dead. Long Live Denim," which explained how the casualization of dress that denim instigated had led to the…