The Generational Denim Wars

The Gen Z versus Millennial denim war over skinny versus loose-fit jeans is the best kind because there are no real losers. Well, unless you wear skinny jeans, which automatically…

Reasons to Celebrate

Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about Marques Almeida's Fall '21 show over…

Preparing for a Comeback

After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…

Versatile Denim

No sooner did camps start, and the coronavirus was shutting them down. Likewise, Major League Baseball started its season nearly four months late and within days, a COVID outbreak began…

Standing the Test of Time

Out of economic crisis comes change. But that doesn’t mean that people abandon the things that are familiar and provide comfort. It just means these things tend to evolve. The…

Casual Workplaces

Before the coronavirus pandemic forced people to start working from home, where they can wear pajamas 'til noon or so, research showed business casual, or smart casual, is the most…

Empowerment & Endurance

Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female strength, Rosie the Riveter. The campaign…

Reinventing Denim

Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands and apparel designers have taken creativity…

Gen Z + Denim

Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than denim jeans. But this young generation…