Consumer Comments
Consumer Comments
Articles
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of our COVID-19 Consumer Response Survey, our…
Articles
Staying Positive & Comfortable
A Los Angeles Times fashion editor recently caused a kerfuffle when he wrote that people working from home should "dress like the professionals you're getting paid to be." While no…
Articles
10 Facts About COVID-19 & Consumer Concerns
The response to COVID-19 is altering American life. Social distancing, working remotely, when possible, and the shift of education from public schools to the privacy of living rooms and kitchen…
Articles
Consumers Value Everyday Performance Features
If shoppers are going to make an investment, they want clothes that will not just last, but will work for them.
Articles
Pure and Natural
When shopping for a new shirt, dress, shorts and the like, consumers might be struck by how many cotton products cover the retail floor. At least, it seems that way…
Articles
A Love/Hate Relationship
The act of buying clothes can be considered either fun or a necessity, depending on the purpose. But the act can automatically be made more palatable to the American customer…
Articles
Accepting Reality
Customers might not be real retail merchandisers, but they like to play them online. At least when it comes to consumer reviews. Whether effusive and positive or outright negative, shoppers…
Articles
Always On, Always Open
When it comes to getting what they want, consumers don’t really care what it takes for retailers to deliver it. So in modern retailing, where hyper responsiveness is becoming the…
Articles
Technological Advances
What if you could spill lunch down the front of your shirt, walk through torrential rain to get back to the office and remain connected to the Internet of Things…