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Banking on ‘Green’
Images of blazing wildfires, cracked dry farmland or satellite shots of melting ice may get people thinking about the environment, but they have not become full-fledged activists as a result. …
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Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
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Making Green the New Black
Corporate social responsibility is not about minding one’s manners on Facebook and Twitter, but about embracing sustainability models. Gucci has adopted a “Sustainable Value” philosophy, and says a supply chain…
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Going Green
If online apparel shoppers look closely at a retailer or brand’s website, they will often find an area devoted to sustainability or social responsibility. This goes for major U.S. department…
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A Responsible Fiber
Most people want to do right by Mother Earth. Sure, they might grouse about taking out the recycling, or they may complain about restricted watering for their lawns. However, nobody…
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Ethical Matters
Judging by the effort businesses are pouring into environmental and socially conscious initiatives, one would think consumers were militant about buying eco-friendly goods. Sure, consumers care, but they’re actually more…
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CHINA’S BABY CARE & FEMININE HYGIENE MARKETS
KEY INSIGHTS Educate shoppers on the health and comfort benefits of baby care products to encourage higher consumption. Market to first-time tampon users through informative promotions. Increase cotton offerings in…
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Fast vs. Slow
In a world where demanding consumers want everything faster, the term fast fashion has taken on a less than desirable connotation: big conglomerates using unfair labor practices to sell inexpensive,…
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The Ties That Bind
The U.S. Congress recently revived the Trans-Pacific Partnership when it voted to give President Barack Obama “fast track” authority to negotiate trade deals. The complicated, multi-pronged trade agenda involves 11…
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Closing the Loop
The global apparel industry is a $1.7 trillion business that employs several million people worldwide. It’s a giant that provides the basics and the aspirational. But in the last decade…