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Banking on ‘Green’
Images of blazing wildfires, cracked dry farmland or satellite shots of melting ice may get people thinking about the environment, but they have not become full-fledged activists as a result. …
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Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
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Making Green the New Black
Corporate social responsibility is not about minding one’s manners on Facebook and Twitter, but about embracing sustainability models. Gucci has adopted a “Sustainable Value” philosophy, and says a supply chain…
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Fast Transformation
When consumers think “fast fashion,” their first thought might not be sustainable fabrics. But after years of hearing about how they are peddling “throwaway” apparel, leading retailers of low-price, trendy…
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Leading Responsibly
Cotton LEADS™, the program launched last year to raise awareness regarding the responsible growing practices among cotton producers in the U.S. and Australia, now has more than 100 textile business…
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Going Green
If online apparel shoppers look closely at a retailer or brand’s website, they will often find an area devoted to sustainability or social responsibility. This goes for major U.S. department…
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A Responsible Fiber
Most people want to do right by Mother Earth. Sure, they might grouse about taking out the recycling, or they may complain about restricted watering for their lawns. However, nobody…
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Ethical Matters
Judging by the effort businesses are pouring into environmental and socially conscious initiatives, one would think consumers were militant about buying eco-friendly goods. Sure, consumers care, but they’re actually more…
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Being Domestic
A byproduct of the Great Recession was the realization by many people that a lot of jobs had been off-shored over the years. The recession’s double-digit jobless rate led people…
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CHINA’S BABY CARE & FEMININE HYGIENE MARKETS
KEY INSIGHTS Educate shoppers on the health and comfort benefits of baby care products to encourage higher consumption. Market to first-time tampon users through informative promotions. Increase cotton offerings in…