Prospects for Tomorrow’s Underwear Market

KEY INSIGHTS Deliver more personalized shopping experiences, such as online fit/sizing specialists, to increase sales and loyalty from Millennial shoppers. Expand performance technologies, such as easy care and odor resistance,…

Ethical Matters

Judging by the effort businesses are pouring into environmental and socially conscious initiatives, one would think consumers were militant about buying eco-friendly goods. Sure, consumers care, but they’re actually more…

Easing Apparel Sourcing Cost Pressures

Market forces inside and outside of China that have kept cotton prices higher in recent years are disappearing. As a result, cotton prices around the world have moved lower. The…

A Responsible Fiber

Most people want to do right by Mother Earth. Sure, they might grouse about taking out the recycling, or they may complain about restricted watering for their lawns. However, nobody…

Winning in the U.S. Activewear Market

A revolution in the U.S. activewear market is being driven by the convergence of several consumer and retail trends. According to Cotton Incorporated’s 2014 Sports Apparel Survey, more than 9…

Going Green

If online apparel shoppers look closely at a retailer or brand’s website, they will often find an area devoted to sustainability or social responsibility. This goes for major U.S. department…

Part 4:Chinese Cotton Policy Reforms & Outlook

Part 3: Chinese Cotton Policy’s Impact

Part 2:Tools of Chinese Cotton Policy

Part 1:China in the Global Cotton Market