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Supply Chain

Supply Chain

Data and analyses of trends in the cotton textile supply chain, including commodity economics.

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Online Shopping & Fiber Content

Supply Chain Insights – Online Shopping & Fiber Content

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Changing Seasons

It’s that time of year when a “crisp fall day” sounds great until you find you’ve left the house dressed in attire more appropriate for summer than kicking the autumn…

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CHINA’S BABY CARE & FEMININE HYGIENE MARKETS

KEY INSIGHTS Educate shoppers on the health and comfort benefits of baby care products to encourage higher consumption. Market to first-time tampon users through informative promotions. Increase cotton offerings in…

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Prospects for Tomorrow’s Underwear Market

KEY INSIGHTS Deliver more personalized shopping experiences, such as online fit/sizing specialists, to increase sales and loyalty from Millennial shoppers. Expand performance technologies, such as easy care and odor resistance,…

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Winning in the U.S. Activewear Market

Winning in the U.S. Activewear Market

A revolution in the U.S. activewear market is being driven by the convergence of several consumer and retail trends. According to Cotton Incorporated’s 2014 Sports Apparel Survey, more than 9…

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Clothing Changes That Impact Satisfaction

Clothing Changes That Impact Satisfaction

Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…

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