Supply Chain
Supply Chain
Data and analyses of trends in the cotton textile supply chain, including commodity economics.
Consumers
Articles
Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…
Supply Chain
Articles
Winning in the U.S. Activewear Market
A revolution in the U.S. activewear market is being driven by the convergence of several consumer and retail trends. According to Cotton Incorporated’s 2014 Sports Apparel Survey, more than 9…
Supply Chain
Articles
Prospects for Tomorrow’s Underwear Market
KEY INSIGHTS Deliver more personalized shopping experiences, such as online fit/sizing specialists, to increase sales and loyalty from Millennial shoppers. Expand performance technologies, such as easy care and odor resistance,…
Supply Chain
Articles
CHINA’S BABY CARE & FEMININE HYGIENE MARKETS
KEY INSIGHTS Educate shoppers on the health and comfort benefits of baby care products to encourage higher consumption. Market to first-time tampon users through informative promotions. Increase cotton offerings in…
Supply Chain
Articles
Changing Seasons
It’s that time of year when a “crisp fall day” sounds great until you find you’ve left the house dressed in attire more appropriate for summer than kicking the autumn…
Retail/Brands
Articles
Online Shopping & Fiber Content
Supply Chain Insights – Online Shopping & Fiber Content