Retail/Brands
Retail/Brands
Data and analyses of the cotton textile retail sector, including fiber share by category.
Consumers
Articles
Gaining More from Customer Reviews
How often do you start a product search on Google? You’re not alone. Nearly half of all product searches start on the search engine. And the reviews attached to those…
Consumers
Articles
Brands & Customer Reviews
It’s no secret that the COVID-19 pandemic has led to significant growth in ecommerce over the last two years. But stores and brands might not realize the importance online reviews…
Consumers
Articles
The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie reviews. It used to be vital…
Consumers
Articles
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of our COVID-19 Consumer Response Survey, our…
Consumers
Articles
Things to Know About COVID-19 & Consumer Concerns in China (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of our COVID-19 Consumer Response Survey, our…
Retail/Brands
Articles
Consumers Value Everyday Performance Features
If shoppers are going to make an investment, they want clothes that will not just last, but will work for them.
Consumers
Articles
A Love/Hate Relationship
The act of buying clothes can be considered either fun or a necessity, depending on the purpose. But the act can automatically be made more palatable to the American customer…
Articles
Accepting Reality
Customers might not be real retail merchandisers, but they like to play them online. At least when it comes to consumer reviews. Whether effusive and positive or outright negative, shoppers…
Retail/Brands
Articles
Always On, Always Open
When it comes to getting what they want, consumers don’t really care what it takes for retailers to deliver it. So in modern retailing, where hyper responsiveness is becoming the…
Retail/Brands
Articles
Holiday 2013: A Cotton Clothing Carol
This holiday season, clothing retailers can heed the warnings of ghosts of purchases past to influence the present and the future sales. Customer reviews of clothing purchases will impact what…