How is the Economy Affecting Apparel Shoppers?

Even though inflation has decreased steadily for six months, unemployment is at its lowest level in half a century and U.S. single-family housing starts increased by double digits in December,…

Here’s Where Young Shoppers Say Brands Really Need to Step Up

Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to what they purchase — and…

How Blue Jeans Pair Perfectly with Circular Fashion

In a circularity panel discussion held earlier this year, moderator Robert Langkjaer-Bain of Imagine5 media informed the audience that in the time it took for them to watch a 6-minute…

Despite Decreased Inflation, Back-to-School May Be Impacted

Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit…

Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time

There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users. In the U.S., that number jumps to 74 percent.…

Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton

In a matter of days, countries around the globe will be recognizing World Cotton Day, an event held annually on October 7 as both a celebration of cotton and an…

This One Program Helps the Planet AND Brings Consumers to Your Store

America Recycles Day is coming up on Nov. 15 and it gives both consumers and businesses a chance to pitch in when it comes to renewing, reusing, and recycling. Fashion…

Here’s Where & What Holiday Consumers Will Buy (Despite Their Economic Jitters)

Consumers may seem like walking contradictions right now – saying they feel one way about the economy but acting differently with when it comes to purchasing. And that has helped…

Consumers, Retail and What to Expect in 2024? It’s Tricky

Another holiday season is just about in the books and, of course, the retail industry is looking to suss out trends for 2024 before January hits. That’s always tricky, but…

Here’s What Consumers Want in Their New Year/New You Activewear

It’s that time of year again, when all the holiday cookies, candy and charcuterie boards combined with perhaps a (severely) reduced exercise regimen has many Americans busting out New Year’s…