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Consumers

Consumers

Data and analyses of consumer attitudes, preferences and shopping habits.

Consumers

America Recycles Day Isn’t Just About Bottles & Cans

America Recycles Day rolls in on November 15 and it stands as a prime occasion to promote the recycling of clothes and textiles. “Honestly, when most consumers think about recycling,…

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Consumers

The Blue Jean Birthday Story: How It Started, How It’s Going Globally

It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…

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Consumers

This is Why Denim is Circular – And Why Consumers Trust It

Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…

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Consumers

This One Program Helps the Planet AND Brings Consumers to Your Store

America Recycles Day is coming up on Nov. 15 and it gives both consumers and businesses a chance to pitch in when it comes to renewing, reusing, and recycling. Fashion…

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Consumers

How Blue Jeans Pair Perfectly with Circular Fashion

In a circularity panel discussion held earlier this year, moderator Robert Langkjaer-Bain of Imagine5 media informed the audience that in the time it took for them to watch a 6-minute…

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Consumers

This is How Fashion Can Help America Recycle

The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…

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Consumers

Celebrating the Blue Jean

It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…

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Consumers

Big Opportunities for Denim

In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…

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Consumers

Denim in 2022

A new COVID variant with a creepy sci-fi name is gaining notoriety in the seemingly endless pandemic. It should be noted, though, that virus-weary consumers aren’t taking this latest strain…

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Consumers

Here’s How Recycled Denim Helps America

When people talk about America the Beautiful, they’re definitely not referring to the 292.4 million tons of waste — which includes more than 17 million tons of textiles — the…

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