Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles | Fashion & Apparel Trends
The Notable Reasons Why Indie Brands Embrace Natural Fibers
It’s no secret that fast fashion and major brands have embraced petroleum-based textiles like polyester and acrylic. It’s to the point that nearly 70 percent of clothing is made of…
Articles | Fashion & Apparel Trends
Here’s Where Young Shoppers Say Brands Really Need to Step Up
Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to what they purchase — and…
Articles | Fashion & Apparel Trends
Fashion & Natural Fibers
Microplastic pollution from synthetic textiles can be found all over the world — from Mount Everest, the highest point on the planet, to the Mariana Trench, the deepest oceanic trench…
Articles | Fashion & Apparel Trends
Invest in Our Planet
It’s been more than half a century since the world’s first Earth Day, when 20 million Americans called for greater protections for the planet. The Earth Day movement continues tomorrow,…
Articles | Consumer Research
Guess Which Generation Wants Sustainable Clothes the Most
When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…
Articles
Sustainability & Concerned Consumers
Supply Chain Insights – Sustainability & Concerned Consumers
Articles
Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.
Articles
Meeting New Demands
In casual conversations with folks who don't work in the apparel industry, many seem surprised to hear that apparel retailers didn't fare well during the COVID-19 shutdowns since they could…
Articles
Clearing the Air
This year's 50th Anniversary of Earth Day was very different from past events. And judging by the ever cleaner air and further emergence of wildlife in unexpected areas, the planet…