Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles | Fashion & Apparel Trends
Here’s What Consumers Want in Their New Year/New You Activewear
It’s that time of year again, when all the holiday cookies, candy and charcuterie boards combined with perhaps a (severely) reduced exercise regimen has many Americans busting out New Year’s…
Articles | Fashion & Apparel Trends
The Elements That Are Keeping Activewear Hot
The already healthy global activewear market is only expected to increase its muscle in the coming years, thanks to a greater interest in health and wellness, as well as a…
Articles
Preparing for a Comeback
After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…
Articles
Performance Cotton Activewear
After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to get up and get active…
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Self-Care & Wellness
Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed by the first impeachment of President…
Articles
Growth in Athleisure
In a matter of days last March, everyday office attire went from traditional workwear to workout clothes. That's if people got out of their pajamas as the coronavirus shutdown forced…
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Stop the Synthetics
As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans to turn to home workout routines.…
Articles
How a Focus on Work Can Grow Athleisure
To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie Eilish, the 18-year-old who set Grammy…