Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
To Attract Plus Size Shoppers, Speak Directly & Authentically to Her
The smart brands, though, see this opportunity and are making it their business to reach her specifically -- not just add her sizes as an afterthought.
Articles
Get Active
Take less time to read the scorecard and more time to read the hole. — Chi Chi Rodriguez, PGA Golfer The United States has a large population of Hispanic Americans,…
Articles
A Matter of Comfort
When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…