North America
North America
Consumers
Articles
On the Run
The average person has 2-to-4 million sweat glands. Experts say one hour of exercising can result in enough sweat to fill from one-and-a-half to three 16 oz. water bottles. While…
Retail/Brands
Articles
A Virtually Perfect Fit
When shopping for apparel online, many consumers get around their apprehension that something won’t fit or feel right by walking away from their computers and going into the desired store…
Consumers
Articles
Doubling Down on Denim
Denim recently celebrated its 141st birthday – proving that some well-placed nips, tucks and makeovers can preserve one’s freshness. But over the last few years, one change has been less…
Retail/Brands
Articles
The Gender Divide
The more things change among male and female shoppers, the more they stay the same. Men might be taking more of an interest in fashion than their dads did, but…
Supply Chain
Articles
Going Green
If online apparel shoppers look closely at a retailer or brand’s website, they will often find an area devoted to sustainability or social responsibility. This goes for major U.S. department…
Consumers
Articles
Pumping Up Activewear
Are women are buying more fitness apparel because they are determined to get in shape, or because ath-leisure fits the U.S. mindset at the register and on the runways? Whatever…
Retail/Brands
Articles
Small-Batch Goes Mainstream
Perhaps credit goes to the hipsters, but consumers are showing an increased interest in products that are local, sustainable, curated, hand-crafted and the like. And a number of websites are…
Retail/Brands
Articles
Exercising Growth
Imagine customers visiting a shopping center 100 times or more per year. If that sounds crazy, consider this: 44% of health club members use their gym 100 times annually, according…
Retail/Brands
Articles
Optimizing Online
Consumers are spending more than ever on e-commerce items; online spending grew 14% in 2013, according to the analytics firm comScore. But most shoppers look at apparel buying as an…
Consumers
Articles
Aligning With the Stars
From endorsement deals and lines bearing a celeb’s name, to stars answering the question of “who” they’re wearing on the red carpet, the apparel and footwear industry is not only…