North America
North America
Consumers
Articles
All Cotton for 24 Hours
When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…
Supply Chain
Articles
A Responsible Fiber
Most people want to do right by Mother Earth. Sure, they might grouse about taking out the recycling, or they may complain about restricted watering for their lawns. However, nobody…
Retail/Brands
Articles
Diverse Retail Ecosystem
When U.S. businesses consider expanding into new markets, China is always leading the list. However, Latin America should be top of mind as well. Of course, China’s 1.35 billion people…
Retail/Brands
Articles
Cultural Differences
If a company is successful here in the great big USA, it follows that it could be just as prosperous elsewhere. However, that is not always the case. Cultural differences…
Retail/Brands
Articles
Smart Shopping
Based on early Back-to-School (BTS) traffic, consumer spending is expected to enjoy a healthy increase this season, with apparel being a main component. And a good BTS bodes well as…
Supply Chain
Articles
Winning in the U.S. Activewear Market
A revolution in the U.S. activewear market is being driven by the convergence of several consumer and retail trends. According to Cotton Incorporated’s 2014 Sports Apparel Survey, more than 9…
Retail/Brands
Articles
Becoming Socially Adept
Retailers are constantly being urged to up their social media presence. But that doesn’t mean they should simply join another social network and then forget about it. In the rush…
Consumers
Articles
The Science Behind Sleeping Well
It seems the hoteliers of the world have long known what science is now proving: when it comes to bedding, the preferred fabric is 100% cotton. [quote]A research project called…
Retail/Brands
Articles
Consumer Rewards
In the competitive world of retail, the grand prize is a loyal customer. But with today’s expansive apparel shopping choices — from mass market to department stores, independent boutiques to…
Retail/Brands
Articles
Upward Bound
Unemployment numbers are down and summer retail sales are up in the U.S. A good portion of the purchasing increase may be related to a seasonal boost, but certain gauges…