North America
North America
Consumers
Articles
Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
Supply Chain
Articles
Winning in the U.S. Activewear Market
A revolution in the U.S. activewear market is being driven by the convergence of several consumer and retail trends. According to Cotton Incorporated’s 2014 Sports Apparel Survey, more than 9…
Supply Chain
Articles
Checking Fiber Content
“Out of sight, out of mind” could easily describe the problem facing America's waterways, marine life -- and our own health, as well. It's happening via an unwitting cycle, but…
Supply Chain
Articles
Being Transparent
An 18-year-old college student walked through a mall, pointed to a particular fast fashion store and said he'd never shop there because of how it treated workers in its manufacturing…
Supply Chain
Articles
Helping the World’s Water
Imagine a large cruise ship, as tall as a 16-story building and longer than a city block. Next, imagine it’s made of tiny microplastic particles that suddenly collapse into the…
Consumers
Articles
Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.
Supply Chain
Articles
A Renewed Look
Since the start of the pandemic, proper hand washing, and sanitizing have been touted as key to reducing the spread of COVID-19. Such is the importance of clean, running water.…