North America
North America
Articles
Purchasing Power
Raw cotton’s volatile price increases have made many in the industry jittery, too. Yet new research from Cotton Incorporated shows that consumers are actually willing to pay more than what…
Supply Chain
Articles
Finding Stability
One year ago, cotton prices were soaring and the apparel industry feared consumers would react by curtailing spending. Although prices on cotton apparel did increase, shoppers have continued or increased…
Consumers
Articles
Smart Clothes for Smart Workouts
On the street, in the gym, or at home on the treadmill, fitness enthusiasts everywhere are prone to grabbing the old workout faithfuls: cotton tees, bottoms and shorts. And more…
Retail/Brands
Articles
Rethinking Underthings
When it comes to what people want in their most intimate apparel items, it is the same softness and comfort they have always held dear – plus, perhaps, some performance…
Consumers
Articles
COURTING THE MEXICAN APPAREL CONSUMER
Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten…
Consumers
Articles
Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
Consumers
Articles
Constant Comment
Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…
Consumers
Articles
Consumers on Apparel Issues: Denim Jeans
Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.
Consumers
Articles
Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…
Consumers
Articles
Actively Multi-Tasking
Exercise enthusiasts have long embraced activewear that does double duty beyond a workout. And thanks to more novel crossover pieces, such as a skirted capri or UPF 50 climbing pants,…