Asia
Asia
Articles
An Active Opportunity
If you think activewear makers were excited when the athleisure boom took place in the U.S., imagine how interesting the Chinese market is to them.
Articles
Eco Concerns
So, you consider yourself to be environmentally conscious and do your best to make healthy food choices. However, did you know that your clothes might be coming from deforested tropical…
Articles
Brave New World
If the U.S. and China were to post their relationship status on Facebook, the "it's complicated" option comes to mind.
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Articles
An Iconic Staple
Denim has always been a tried-and-true staple item here in the U.S. While the relatively recent athleisure trend may have affected America's denim sales, jeans remain the top bottomswear item…
Articles
Global Consumer Insights – Japan
Clothes shopping affinity, frequency, and impulse purchasing has declined in Japan over the past fifteen year. Yet, the growing popularity of online shopping offers brands the opportunity to tap into…
Articles
Global Consumer Insights – China
The projected doubling in China’s apparel market will be driven by its upper middle class. The upper middle class in China is projected to grow from 8% of the population…