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Articles | Consumer Research
This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades
Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…
Consumers
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Gaining More from Customer Reviews
How often do you start a product search on Google? You’re not alone. Nearly half of all product searches start on the search engine. And the reviews attached to those…
Consumers
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Brands & Customer Reviews
It’s no secret that the COVID-19 pandemic has led to significant growth in ecommerce over the last two years. But stores and brands might not realize the importance online reviews…
Consumers
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Sustainability & Concerned Consumers
Supply Chain Insights – Sustainability & Concerned Consumers
Consumers
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Back-to-School 2021
88% of parents prefer their children to be dressed in cotton.
Consumers
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COVID-19 & Consumer Concerns in China
A Year in Review: Consumers Look Ahead
Consumers
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The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie reviews. It used to be vital…
Consumers
Articles
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of our COVID-19 Consumer Response Survey, our…