Articles
Articles
Retail/Brands
Articles | Retail Market Analysis
Why Transforming Stores is Essential to Keep Today’s Consumer
The COVID pandemic forced consumers to shop differently when stores were shut down for months on end. The issue for retailers now, though, is figuring out how to fulfill the…
Retail/Brands
Articles | Fashion & Apparel Trends
Blue Jeans Celebrate a Big Birthday with Style & Sustainability
As the blue jean celebrates its 150th birthday on May 20, one wonders if the garment could serve as a master class in how constant reinvention is good for business.…
Retail/Brands
Articles | Fashion & Apparel Trends
After 150 Years, Here’s Why Americans Are Still Pulling Their Jeans On
So much about American life has changed since the 1870s. For starters, 12 U.S. states had yet to be admitted to the Union back then. Horses provided the main mode…
Retail/Brands
Articles | Fashion & Apparel Trends
Here’s Why the Seal of Cotton Can Benefit Fashion Brands
It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of them made while wearing cotton…
Supply Chain
Articles | Fashion & Apparel Trends
Can Earth Day Kick Off Climate Restoration by Fashion Industry?
As Earth Day approaches this April 22, the fashion industry is once again faced with the part it plays in climate change. But instead of hemming, hawing, and greenwashing its…
Consumers
Articles | Fashion & Apparel Trends
Here’s Where Young Shoppers Say Brands Really Need to Step Up
Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to what they purchase — and…
Supply Chain
Articles | Retail Market Analysis
What to Expect (Think Cozy & Fun) in the ‘23 Home Textile Market
Just as clothing styles change each year, so do trends in home fashions. And home textiles are no exception. Colors, textures, fibers, and fabric development all play important parts in…
Retail/Brands
Articles | Consumer Research
These Tech Firms Want to Lift Customer Loyalty
Retaining customer loyalty has been a concern for brands and retailers since, well, forever. But factors like online shopping and social media made things more complicated. And then COVID took…
Retail/Brands
Articles | Fashion & Apparel Trends
Here’s Why Brands Are Leaning into Natural Fibers
When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…
Consumers
Articles | Consumer Research
How is the Economy Affecting Apparel Shoppers?
Even though inflation has decreased steadily for six months, unemployment is at its lowest level in half a century and U.S. single-family housing starts increased by double digits in December,…