Articles
Articles
Consumers
Articles
The Influencer Marketing Push
Between the pandemic, which dramatically changed life as we knew it, and then changes to Apple's cookie-based tracking rules, marketers have been handed more than enough challenges in the last…
Retail/Brands
Articles
What Consumers Want & What They Buy
A year ago, it seemed like Covid might finally have been the one opponent powerful enough to thwart fast fashion, the category known for inexpensive and cheaply made "disposable" garments.…
Consumers
Articles
Things to Know About COVID-19 & Consumer Concerns in China (Wave 7)
74% of Chinese consumers are very concerned about Delta & other variants.
Consumers
Articles
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 7)
82% of Mexican consumers are very concerned about Delta & other variants.
Consumers
Articles
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 7)
64% of U.S. consumers are very concerned about Delta & other variants.
Retail/Brands
Articles
The Human Touch of Retail
Stores regularly talk about the importance of the customer experience. But the pandemic and the ensuing employee attrition has more retailers discussing the significance of listening to frontline associates' concerns…
Consumers
Articles
The Clock is Ticking
Remember when there was talk of banning TikTok here in the U.S.? Back then, in August of 2020, the app had 100 million active users in America. By June of…
Consumers
Articles
Things to Know About Consumers & Cotton
Discover the the latest consumer survey responses about people's preference for cotton and cotton products.
Consumers
Articles
Style & Comfort
The pandemic is still making it hard to make plans when it comes to going back to work. But apparel brands should count on one thing: no matter where employees…
Consumers
Articles
Next Gen Shoppers
It's hard to say how school, events, work and retail will look in the coming months, what with COVID's Delta variant impacting protocols on a seemingly daily basis. But for…