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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

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Connecting With the Hispanic Market

Despite divisions that seem to make headlines everyday, America continues to be the melting pot of the world. And while their growth has slowed,...

“Sparking Joy”

After years of acquiring mountains of clothes thanks, in part, to trendy but inexpensive fast fashion, a movement has begun among some consumers toward...

Embracing Sustainability

From unboxings, hauls and try ons to deals, sales, and coupons. The combination of social media and fast fashion has helped coax people into...

Spring Performance

Recently at a Northeast clothing store, a woman wearing a winter coat could be heard voicing surprise that shorts were already out on the...

All About Plastics

No one sets out to refresh themselves by drinking plastic. But microscopic pollution are in virtually every body of water on Earth. While the...

C’Mon Get Healthy

They used to be called unmentionables. And then someone asked a presidential nominee if he wore boxers or briefs. Before we knew it, an...

Sustainability Concerns

As one of the largest nations in the world, America has seemingly boundless access to natural resources. This perception has helped create a populace...

Activewear Sales

With the many stories touting the strength of athleisure apparel mixed with the aisles of workout apparel in stores, it may come as a...

The Buzz Behind Activewear

When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned with its cute factor than...

What to Expect

The phrase "as soft as a baby's bottom" doesn't mean much until you actually come into contact with a newborn baby, where the difference...

Helping Denim Go From Blue to Green

Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only...

Eco Concerns

So, you consider yourself to be environmentally conscious and do your best to make healthy food choices. However, did you know that your clothes...

Pure and Natural

When shopping for a new shirt, dress, shorts and the like, consumers might be struck by...