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Consumers

This is How Fashion Can Help America Recycle

The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…

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Supply Chain

Embracing Sustainability

Remember those videos from last month after Hurricane Ida tore through the south then brought its wrath to the Northeast, bringing such powerful flooding it looked like waterfalls were rushing…

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Consumers

Battle of the Bottoms

For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that hasn't yet taken on the smell…

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Consumers

All Cotton for 24 Hours

When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…

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Retail/Brands

Holiday 2013: A Cotton Clothing Carol Retail

Holiday 2013: A Cotton Clothing Carol

This holiday season, clothing retailers can heed the warnings of ghosts of purchases past to influence the present and the future sales. Customer reviews of clothing purchases will impact what…

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Consumers

Clothing Changes That Impact Satisfaction

Clothing Changes That Impact Satisfaction

Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…

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Consumers

Driving Demand for Denim Jeans

Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…

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